Viareggio: a stroll in Art Nouveau style

Viareggio: a stroll in Art Nouveau style

Discovering the intriguing decorations of the early twentieth century

Sat - Sun 16:00



8€/6-18 years

Free under 6 years old

Included in the Tour:
Tour guide

The Promenade, the sea and the Carnival: when you think of Viareggio, this immediately comes to mind!

And there is much more! An ancient history and a name of Latin origin. In the Middle Ages Viareggio was just a small fortification on the beach; then a road, the 'Via Regis', was built to join it to Lucca and hence the name.

Viareggio experienced its greatest splendour in the 19th century: seaside holidays became became cool and aristocratic families from all over Italy coveted a villa here by the sea. Illustrious personalities, such as Manzoni, also began to arrive, as did architects who transformed Viareggio into one of the capitals of Art Nouveau.

This style took its name from "Liberty", a department store in London which was among the first to apply it to the decoration of fabrics, furniture and furnishings in general. It was It was also called "Art Noveau" or in Italian "stile floreale" or "arte nuova", which found application in many areas, not only in architecture and painting, but also in interior decoration, jewellery and furniture.

We will explore the "pearl of Versilia" with different eyes, going to look for sinuous decorations in the corners of villas and palaces, borrowed from the world of nature, with animals and plants that swirl around and become a generating element of the design.

We will start the guided tour from the train station, because Viareggio is easily reached by train from Florence. then we will walk, telling about the poets, painters, writers, musicians who have stayed here, arriving at the famous promenade. Instead of looking Instead of looking at the shop windows, however, we will tell about the splendour of the early 20th century, the history of the first bathing establishments, admiring dream villas and hotels.


about 2 hours

What we will see:

Villa Argentina, seat of the Arciconfraternita della Misericordia, Bagno Balena, Duilio 48

Meeting point:

FS Viareggio Station View the map

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